Nation's Cities - May 22, 2011

May 23, 2011
NATION’S CITIES WEEKLY 3

NLC Prescription Discount Card Program Brings
Big Savings to a Small City

by Marc Shapiro
The City of Clarksburg, W.
Va. (population 16,743), like
cities everywhere, is always look-
ing for programs that can benefit
the city and its residents. When
the NLC Prescription Discount
Card Program was announced
at the 2008 Congress of Cities
in Orlando, Fla., Clarksburg
was among the first to jump on
board.

$0 $1M $2M $3M $7M $6M $5M $4M $10M $9M $8M NLC Prescription Discount Card Program Has a Goal of $10 Million in Savings CURRENT SAVINGS: $5.9 MILLION
SIGN YOUR CITY UP
TODAY TO SAVE!
www.nlc.org

for NLC by CVS Caremark and
includes nearly 60,000 partici-
pating pharmacies nationwide,
including all major chains and
most local pharmacies. There
is no cost to the resident, no
enrollment fees or forms and the
cards can be used by all family
members. Even many pet medi-
cations are covered.
There is no cost for a city
to participate in the program.
However, a city must be a mem-
ber of NLC. The role of the
city is to promote the program
through the local media and
the city website and to make
the prescription discount cards
available at locations through-
out the city to those residents
who might benefit from the
program. The city is provided
with a quantity of customized
prescription discount cards with
the city name and logo at no
cost, along with sample market-
ing materials.

see page 6, column 1
California Cities Develop Recommendations for
Evaluating Gang Initiatives

by Andrew O. Moore
In recent years, cities have taken bold
steps to advance comprehensive local
gang reduction strategies that blend pre-
vention, intervention and enforcement.
But how do municipal leaders know if
these efforts are working? While evalu-
ators can sometimes isolate the impact
of program-level interventions, it can be
challenging to understand the impact of
comprehensive strategies on community
safety.